I fail.  A lot.

It's taken me a long time to work out, but I am not a personal brand.

I'm a person.

And to me, the difference between the two is failure. So often, in our instagram-ified world, we only present the very best, most flawless versions of ourselves. Cleaned up. dusted off. Confident and perfect and beautiful.

But I'm not really that way. And I suspect you aren't either. So here, in their full glory, are the things I've tried - including the ones I've failed at. :)

2025

Jury's out
Make Games
It started with a little idea, and now I have two full games in production.
Jury's out
Build Personal AI tools
LLMs have changed what it's possible to build. So I started making some really helpful robots to hang out with and help me.

2024

Jury's out
Photography Videos
I've been struggling to figure out how to put my photography in the world. But these videos really strike a chord for me.
Jury's out
The Change Monsters
The monsters finally get their time to shine. :) Look, I only get to live once. I'm going to figure out how to a living doing things I love that make the world a better place.
Success!
Come back to writing publicly.
I took time to heal, and am giving this "write things and put them in the world" thing another go.

2023

Jury's out
Find a new persona.
Ink & Feet had become too close, too personal, too exposed. And I needed an outlet that felt free, and safe.
Jury's out
Restart my photography practice.
The first art I ever learned was photography, and it was my main form of expression in my 20's. It was time to get it back.

2022

Jury's out
Make music.
I've made music for years of my life, but none of them recently. It was time to try again.
Success!
Restart nomad life.
Get down to two suitcases, and get on a plane. Figure it out, again.
Success!
Navigate divorce with kindness.
Love doesn't have to turn into bitterness. It can remain, can become something different, in the letting go.

2021

Success!
Live in a van.
I wanted to see Aotearoa New Zealand, and pursue having new experiences. So, um, #vanlife?
Failed!
Make a living as a writer.
I've been a struggling artist for years. This year, I figure out how to make it work.

2020

Success!
The 7-Day Sprint (again)
Rocket-boots for getting unstuck, or getting a project moving.
Success!
Starting a Patreon
I was hoping to help pay the bills as a writer. I found an amazing community. ❤️
Jury's out
Surviving Covid-19
Look, if you make it through, that's something.
Jury's out
Video Letters
Adding another dimension or two to the storytelling in the letters.

2017

Success!
Will 2.0
Will, reborn for today's world, with Slack, personal AI support and more.
Failed!
Moving to New Zealand
After years of being a nomad, I'm attempting to put down some roots.
Failed!
7-Day Sprint
A kick-start course for getting big projects rolling.

2016

Success!
The No-Bullshit Guide to Depression
A friendly, no-fluff guide to what we know about dealing with depression.
Success!
Two-Year Life Plan Masterclass
An online course on making a life plan, and going after your dreams.
Success!
Ink and Feet Press
A small publishing company, with an amazing poet.

2015

Lived a full life, died of old age.
Coaching
Serving as a coach for some amazing, world-changing people.
Jury's out
Inkblock
Simple publication and promotion for writers, not bloggers.
Failed!
The Change Monsters
A four-week course to take on your biggest life goals, and learn awesome life skills along the way.
Success!
Polytester
Polytester is a simple multi-language test runner.

2007

Success!
Home
A coffee-table photo book about the desert, development, and home.

2004

Lived a full life, died of old age.
Branch Leaf Idea
A blog on sustainability, how-tech-works, and musings on a bright green future.

2001

Success!
Flash Components
Open-source Macromedia Flash components for CPU detection, bandwidth detection, and console.
Failed!
Foundation Javascript, the Book
I wrote about half of this book for Wrox Press. Unfortunately, they mis-timed the schedule, and scrapped the book a couple months later when Javascript 2 came out.

1992

Lived a full life, died of old age.
Steven's Lawn Care
You need your lawn mowed? Don't want to do it yourself? I'd do a pretty passable job.